Trading Samples for ‘Likes’ on Facebook, Multiplying Reach
Written about in a few places last week, Pepsi recently launched a new vending machine that changes the game when it comes to free samples. Instead of hired hands simply handing out complimentary sodas, the new machine dispenses a cold beverage when the recipient ‘Likes’ the brand on Facebook. When you think about it, it’s a genius transition that gets to the heart of the purpose of free samples. Sampling Sampling,...
Twitter Unveils Lead Generation Card, Great Addition to Any Advocacy Effort
I think we can all agree, there’s no one silver bullet when building your advocacy / grassroots effort. Our clients have folks at every rung on the ladder, from users who are just joining the effort to those that are completely engaged. The challenge for many is not only how do we keep moving folks up that ladder, but how do we get more folks to join the effort so that they can have a chance at becoming an engaged user....
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